Maintain Your Marketing Cloud Email Specialist Certification for Spring ’19

MAINTAIN YOUR MARKETING CLOUD EMAIL SPECIALIST CERTIFICATION FOR SPRING ’19

What is a consideration of Salesforce Marketing Cloud’s Two-Step Login?

A. It applies to DMP, Social Studio, and Data Studio logins.
B. It routes your login requests faster and improves overall performance.
C. It helps admins authenticate domain verification
D. It applies solely to non-administrator users.

Answer: B

Which method will verify an email address for sending?

A. Click authenticated email each time a Sender Profile is configured.
B. List the domain on the approved domain list of ‘From Address Management.’
C. Use the domain defined in the account’s Sender Authentication Package (SAP).
D. Open an authentication email with an individual email account.

Answer: C

Which account configuration is required to use Litmus Previews?

A. An active Litmus Pro or Enterprise account
B. Any active Litmus account
C. A Marketing Cloud Litmus integration license
D. Marketing Cloud Admin permissions

Answer: A

A marketer wants to create a custom content block for email creators that will update to show real-time weather information for different weekend hikes. How should the marketer proceed?

A. Engage a developer to create a custom block via the Content Builder SDK.
B. Create a custom content block in Content Builder using Live Images.
C. Use Journey Builder to display different emails based on Contact Data.
D. Create HTML Paste Content Blocks with AMPscript to personalize the emails.

Answer: A

Where are emails created within Journey Builder?

A. Entry Source
B. Email Activity
C. Email Studio
D. Templates

Answer: B

Which tool allows marketers to organize their journeys within Journey Builder?

A. Journey Folders
B. Journey Testing
C. Journey Template
D. Journey Analytics

Answer: A

A marketer needs to delete a contact and all tracking information associated with that contact for compliance reasons. What is a consideration when utilizing Contact Delete functionality?

A. Contacts will be deleted from the Marketing Cloud immediately.
B. Enterprise 2.0 accounts require deletions to originate from the parent account.
C. This feature is available in all Studios and Builder.
D. Contacts will be deleted from All Data Extensions but not All Subscribers.

Answer: B

Where is the Contact status information available after initiating a Contact delete?

A. Contact Delete Request Status extract
B. Deleted data extension in Contact Builder
C. Deleted Contact Tab in Contact Builder
D. Contact Delete Request Status dashboard

Answer: D

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