Maintain Your Pardot Specialist Certification for Spring ’19

Maintain Your Pardot Specialist Certification for Spring ’19

How can a user select their locale and language settings in Pardot?

A. The user must add a new default language to their Pardot account.
B. The user can select their preferred language by editing their profile.
C. The user selects their preferred language when building out each asset.
D. The user can set it when first logging in, but only if the admin has NOT yet designated it for them.

Answer: B

What can a user do with Engagement History enabled?

A. Automatically add a prospect to a Salesforce campaign when they interact with a marketing asset.
B. View marketing asset performance on a Salesforce campaign that is not connected to a Pardot campaign.
C. Build a custom report type with campaigns and their associated marketing assets.
D. Create marketing assets directly from the campaign object in Salesforce.

Answer: C

Where can a user find Einstein Behavior Scoring?

A. In Pardot, on a prospect record that is syncing with Salesforce.
B. In Salesforce, on a lead record that is syncing with Pardot.
C. In Salesforce, on any lead record.
D. In Pardot, on any prospect record.

Answer: B

How can an admin keep link clicks from email security scanners in their Pardot email reports?

A. Remove the email security scanner IP ranges from the visitor filter table.
B. Apply a filter on the email reports to display all link clicks from all emails.
C. Ask the prospects they email to clear their cookies before opening any more emails.
D. Apply a tag to prospects affected by email scanners and filter the email rep

Answer: A

What is the difference between Einstein Behavior Score and Einstein Lead Score?

A. Lead Score has a range of 1-99 and Behavior Score has a range of 1-50.
B. Lead Score is only available in Sales Cloud and Behavior Score is only available in Pardot.
C. Lead Score is based on field values and Behavior Score is based on prospect engagement.
D. Lead Score is only available on leads and Behavior Score is only available on contacts & accounts.

Answer: C

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